227. Is alcohol glamorous or cleverly marketed?
I guess you already know how I'm going to answer this... listen in anyway... I have thoughts!
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Transcript
Hello and welcome back to the Drink Less Live Better podcast.
-:I'm Sarah Williamson and you can find out more about me on my website, follow me on Instagram, or read my book for all insights and wisdom.
-:Drink Less Live Better Related I have coaching spots open at the moment.
-:Send me an email sarah@drinklesslivebetter.com and ask for my calendar link.
-:Book a slot and we can have a coffee and chat.
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-:Is alcohol glamorous or just cleverly marketed?
-:Let's explore a belief this that so many of us have absorbed without even realizing the idea that alcohol is glamorous.
-:That a chilled glass of champagne or a sparkling cocktail somehow makes us more elegant, more sophisticated, or more put together.
-:But is any of that really true, or have we been sold a fantasy?
-:Last weekend I was deleting old email files on my laptop to free up some storage space and found myself dig deep in 2015 photos exchanged with friends.
-:That's the year 2015, not 2015 of them. Although there were a lot.
-:I guess it was in the olden days, before we really shared stuff like that through WhatsApp or other social media channels.
-:And there were, well, quite a few photos of me on various dance floors.
-:Several of me lying, body popping, breakdancing.
-:I don't know what else I thought, oh, brilliant find. Great.
-:These will be perfect to use on my social media feed for good before and after comparisons.
-:Because I mostly look dreadful, very drunk and a bit of a wally.
-:But then I thought to myself, who will showing these photos help People know I used to drink more than was good for me and now I don't.
-:Do I need actual pictures to tell that story?
-:Some of these pictures made me feel uncomfortable, I guess. Some shame and some guilt.
-:I'm laughing in some of those photos, but I can tell you for sure I'm way happier now than I was then. So what did I do? I deleted the lot.
-:It was, after all, looking to free up some storage space.
-:And this was a good way to do it.
-:Goodbye to that old and not so glamorous version of me.
-:There's a glamour story the alcohol marketers would have us believe for decades, alcohol marketing has targeted women with a very specific deserve this. You've earned this.
-:This is your treat, your sparkle, your you time. Go on, let your hair down.
-:We see polished women in silk dresses laughing effortlessly glass in hand. No mess, no stress. Just sparkle and ease.
-:And if you're a professional woman in your 40s or 50s, you've likely seen years of these messages on TV, in magazines, on social media.
-:Maybe you've even bought the sequined bottle or the sassy wine glass that says Mummy Juice.
-:Or perhaps there's the shabby chic wooden kitchen sign that says Pretty Prosecco Time. Or it's wine o' clock somewhere.
-:But that image, that supposed glamour, it's manufactured and there's a different, lived reality.
-:What does drinking actually look and feel like after a long day?
-:Maybe it's drinking quickly to take the edge off your stress.
-:Perhaps it's waking up with a headache and some dull regret.
-:Maybe it's feeling less connected to your partner, your kids, even yourself, wondering why the treat always comes with a cost that is not glamorous.
-:The alcohol industry sells us a dream, knowing full well the reality looks very different.
-:There's a good reason why alcohol bottles don't have any ingredients listings or nutritional content labelling on it.
-:What would happen if we started asking better questions?
-:Not what will I drink to feel glamorous, but what actually makes me feel alive, radiant and at ease in my own skin. Glamour isn't in the glass. It's how you carry yourself.
-:It's in the presence, the joy and the confidence that you feel.
-:It's how you think, it's how you behave.
-:It's in choosing rest when you're tired, connection when you're lonely, and celebration that doesn't come with a hangover.
-:Perhaps true glamour is walking into a room knowing exactly who you are.
-:Maybe it's dancing in your kitchen, in your pyjamas.
-:Maybe it's doing a headstand competition with your friends. Maybe it's sitting quietly and colouring.
-:You don't have to buy into someone else's version of sparkle.
-:You can define it on your own terms. Thank you for listening in today.
-:Check out the show notes for resources and ways to work with me one to one and P S I believe in you.
